The company also hopes to release a sequence of videos showcasing the stories of superhosts which will be shared on YouTube, Facebook and Twitter.Īirbnb superhosts are widely considered to be one of the company’s most valuable assets so, as it reportedly prepares itself for a potential public offering next year, Airbnb is doing its best to keep its superhosts happy and loyal to it. Though there has been little sign of these benefits so far, Airbnb said it would put its superhosts “front and centre” on its website and make it easier for users to find and reserve listings from superhosts.įurthermore, in the week beginning 10 December, Airbnb will have a different superhost assume control of the company’s Instagram feed and share their stories with Airbnb’s more than 3.5 million followers. In February, Airbnb CEO Brian Chesky said the company would add “14 more benefits” for its most successful hosts, including custom URLs for their listings, more visibility and exposure on the platform, as well as increased promotion. Worldwide: Airbnb is to hold a superhost week in December to celebrate its 600,000+ superhosts, amid growing speculation that it is preparing for an IPO in 2019.Ī host can become an Airbnb superhost by hosting at least 10 trips and having an average rating of more than 4.8 out of five stars and the rental platform has reported that the number of superhosts has gone up by more than 50 per cent since 2017.Īirbnb currently has more than five million listings in 81,000 cities worldwide and it said that its superhosts also earn 22 per cent more than hosts without superhost status.

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